Steffen Jensen

Visionary
DISC Type : Ds

Vice President, Marketing & Innovation at Atria Plc

Aarhus, Central Denmark Region, Denmark

Overview

Steffen is an international marketing leader with 18 years of experience strengthening brands like The LEGO Group, Danish Crown, and Atria Plc. A graduate of Aarhus University, he excels in strategic marketing and commercial leadership. Colleagues describe him as a gifted strategic thinker with strong leadership and a sharp, analytical mind.

Outside of his professional life, Steffen shows a strong interest in the connection between sports, food, and community. He is passionate about the Olympics and actively supports youth sports events that bring people together. He also thoughtfully considers how modern life and technology are evolving consumer and family habits.

He has successfully applied his marketing expertise across diverse industries, moving from global leadership in toys to driving innovation in the food sector.

Personality Overview

Big Vision Person

Objective Evaluator

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Transformation
He focuses on moving brands forward with a strong identity and purpose, and drove the transformation of Danish Crown into a modern food company.
Strategic Partnerships
This is a key part of his professional headline and is demonstrated by his promotion of Danish Crown's partnership with the Danish Olympic team.
Audience Centricity
He is interested in evolving consumer habits, posting about how digital devices and changing schedules are impacting traditional family dinners.

Media Appearances

Steffen has no verified media appearances

Work History

8-2025
Vice President, Marketing & Innovation at Atria Plc
3-2022 - 5-2025
Head of Strategic Marketing - Senior Director at Danish Crown
5-2021 - 3-2022
Head of Category at Danish Crown
8-2019 - 12-2020
Senior Marketing Director at The LEGO Group
11-2017 - 8-2019
Head of Marketing, Preschool & Girls (Senior Marketing Director) at The LEGO Group

Education

2012 - 2012
Strategic Marketing Communication from Kellogg Executive Education
9-2002 - 10-2004
Masters from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aarhus, Central Denmark Region, Denmark Job Level : Senior Designation : Vice President, Marketing & Innovation at Atria Plc
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Insights For Selling To Steffen

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steffen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steffen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steffen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steffen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steffen

Personality Compatibility


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