Brian Andersen

Pioneer
DISC Type : DIS

Board Member at Contour Design

Denmark

Overview

Brian Andersen is a Senior Partner at Kvadrant Consulting, specializing in B2B growth strategy for complex industries like Medtech and Software. A former digital leader at Jabra and alumnus of Copenhagen Business School, he has authored four books on marketing and business growth. Colleagues describe him as result-oriented, creative, and straightforward.

He is the published author of four books focusing on B2B growth, product launches, and digital strategy.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Growth Strategy
Helps companies grow smarter by designing and accelerating their commercial engines, with a recent focus on the trend of "selling more for less".
Go-to-Market
Co-leads the go-to-market practice at his firm and has authored books like 'Campfire Launch' on improving B2B product launches.
Digital Marketing ROI
A former global digital marketing leader, he focuses on marketing operations, performance data, and proving ROI beyond just ad optimization.

Media Appearances

Brian has no verified media appearances

Work History

6-2024
Board Member at Contour Design
9-2021 - 3-2023
Advisory Board Member at BetterMetrics
8-2021
Senior Partner at Kvadrant Consulting
6-2017 - 12-2019
Board Member at Jabra
8-2015 - 8-2021
Senior Director, Digital & End Customer Marketing at Jabra

Education

2005 - 2010
Master of Business Economics and Computer Science from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denmark Job Level : N/A Designation : Board Member at Contour Design
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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