Alberto Fusari

Critic
DISC Type : C

Creative Director - Art Director at AEFFE

Bergamo, Lombardy, Italy

Overview

Alberto Fusari is a freelance Creative Director and Brand Designer who translates complex brand identities into compelling visual narratives. Educated at the Accademia di Belle Arti di Brescia SantaGiulia, he has developed creative concepts for major brands like Playstation Italia, Wind, and 3 Italia, focusing on creating powerful aesthetic experiences.

Guided by the principle that "curiosity is the first step of creativity, " Alberto is passionate about the creative process itself. Outside of his design work, he has a love for music and explores the ideas of subversive and innovative creative thinking, constantly seeking fresh inspiration for his projects.

He designs entire physical brand experiences for global trade fairs, such as the Wittur Groups space at Interlift 2025.

Personality Overview

Information Seeker

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Experience Design
Designs immersive brand spaces for events, focusing on communicating values like innovation, sustainability, and safety through visual and physical design.
Visual Storytelling
He believes design should be a "visual narrative, " not just aesthetics, using lines, materials, and colors to express a brand's evolving identity.
Creative Collaboration
Frequently highlights his successful and satisfying partnerships, particularly with Futura Network Eventi, indicating a strong value placed on collaborative work.

Media Appearances

Alberto has no verified media appearances

Work History

1-2018
Creative Director - Art Director at AEFFE
3-2024
Freelance Creative Director at Futura Network Eventi
6-2021 - 3-2024
Freelance Senior Art Director at MULTI - Multiconsult S.r.l.
6-2019 - 6-2021
Freelance Senior Art Director at H48
9-2018 - 12-2019
Freelance Graphic Designer at Clevermarketing S.r.l.

Education

2007 - 2011
Laurea breve from Accademia di Belle Arti di Brescia SantaGiulia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bergamo, Lombardy, Italy Job Level : Mid-senior Designation : Creative Director - Art Director at AEFFE
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alberto

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberto

Personality Compatibility


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