Stella Arthur CFP®

Critic
DISC Type : C

Management at Sanlam

City of Johannesburg, Gauteng, South Africa

Overview

Stella Arthur is a Manager for Learning & Development at Sanlam with extensive experience in financial planning and instructional design. She is completing a Master of Philosophy in Future Studies at Stellenbosch Business School, focusing on long-term, systems-based thinking in the financial services industry.

She is passionate about the intersection of digital media and finance, with academic research centered on the appeal of "finfluencers" to youth. Stella is a proponent of ethical, forward-looking decisions and champions the success and recognition of her team members in the workplace.

At the 2024 SanlamConnect People & Culture Conference, she served as the MC and was personally honored with the "Best Leader" award.

Personality Overview

Critic

Objective Thinker

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Future Studies
Currently pursuing her MPhil in this field, she explores long-term, systems-based thinking to shape more sustainable and resilient outcomes in business.
Digital Influence
Her academic research focuses on "finfluencer appeal, " exploring the convergence of digital trends, financial education, and youth engagement.
Learning & Development
She designs, develops, and manages training programs for sales and support staff, including award-winning courses on ethics and financial planning standards.

Media Appearances

Stella has no verified media appearances

Work History

11-2025
Management at Sanlam
11-2025
Manager: Development & Delivery at SanlamConnect Learning & Development Center
9-2020 - 11-2025
Account Manager at Sanlam
11-2012 - 9-2020
Development: Instructional Design Specialist at Sanlam Financial Services
12-2007 - 10-2012
Financial planning analyst at Sanlam

Education

1-2023 - 12-2023
Postgraduate Diploma from Stellenbosch Business School
2014 - 2014
Certificate in Business Management from Stellenbosch University
Master of Philosophy - MPhil from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 22 Location : City of Johannesburg, Gauteng, South Africa Job Level : Middle Designation : Management at Sanlam
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Insights For Selling To Stella

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stella is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Stella

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Stella move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Stella take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Stella

Personality Compatibility


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