Steph Carter

Enthusiast
DISC Type : i

Director, Culture Marketing at Marshall Group

Rushden, England, United Kingdom

Overview

Steph Carter leverages his unique background as a guitarist for the world-touring hardcore punk band Gallows in his current role as Director of Culture Marketing at Marshall Group. He combines authentic artist experience with marketing strategy, focusing on global partnerships and artist relations. He holds a degree in Creative Music Technology from the University of Hull.

Coming from a musical family with a saxophonist father and a dance teacher mother, music has always been a core part of his life. He spent time living in the US with his wife before returning to the UK. His journey from the stage to the boardroom reflects a deep, multi-faceted passion for the music industry.

He was recruited into his former band, Gallows, for what was supposed to be a seven-day tour and ended up staying for nearly eight years.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Artist Development
His role involves leading artist relations and ambassador programs, focusing on supporting talent at all levels from grassroots to global icons.
Music Education
As the former Head of Education at Marshall and a college lecturer, he is passionate about inspiring the next generation of musicians and creators.
Brand and Culture
He is focused on continuing the legacy of the Marshall brand, ensuring it remains a culturally relevant icon for future generations of musicians.

Media Appearances

Steph Carter, Director, Culture Marketing, Marshall Group. Featured in Ealing Culture

See Now

Work History

10-2023
Director, Culture Marketing at Marshall Group
6-2022 - 2-2023
Acting Head of Marketing at Marshall Amplification
1-2022 - 10-2023
Head Of Education at Marshall Group
11-2021 - 1-2022
Creative Project Manager at West Herts College
4-2019 - 12-2022
Lyoness at Lyoness

Education

2004 - 2007
Creative Music Technology from University of Hull
2014 - 2016
L5 Diploma in Education and Training from West Herts College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Rushden, England, United Kingdom Job Level : Mid-senior Designation : Director, Culture Marketing at Marshall Group
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Insights For Selling To Steph

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steph is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Steph

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Steph move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Steph take some risk or not?

  • They can take some low-probability risks if needed.

You And Steph

Personality Compatibility


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