Stephanie Richards

Critic
DISC Type : C

Head of Marketing (Protection) at LV=

Cheltenham, England, United Kingdom

Overview

Stephanie is an experienced marketing leader with a background in both agency and client-side roles, currently serving as Head of Marketing at LV=. Described as an exceptional strategic marketer, she holds a Mini MBA in Marketing and focuses on B2B marketing and setting strategic direction.

Outside of work, Stephanie has a creative passion for baking and is known for making a "mean chocolate cake". Her interests also extend to iconic brands like The Walt Disney Company, indicating an appreciation for strong brand narratives and customer experiences.

Unique fact: She is an accomplished baker, a personal detail she shares in her professional bio.

Personality Overview

Negotiator

Critic

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Marketing Innovation
Attends events like the HubSpot Connect and the Festival of Marketing to stay current on topics including AI, creativity, and modern marketing strategies.
Protection Insurance
Actively involved in the protection insurance industry, she recently attended the Income Protection Task Force's 20th anniversary event to reflect on the sector's progress.
Strategic Leadership
Peers describe her as a leader with an unwavering focus on long-term success and operational efficiency, responsible for guiding marketing strategy at a high level.

Media Appearances

Stephanie has no verified media appearances

Work History

10-2022
Head of Marketing (Protection) at LV=
3-2021 - 10-2022
Marketing Lead at Iress
6-2018 - 3-2021
Marketing Manager at Iress
12-2015 - 6-2018
Senior Account Manager at Factor 3 Communications Ltd
5-2014 - 12-2015
Senior Account Manager at Brand On Shelf

Education

1995 - 1999
BA (Hons) International Tourism from University of Lancashire
Stratford-upon-Avon from Stratford Girls' Grammar School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Cheltenham, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing (Protection) at LV=
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Stephanie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Stephanie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Stephanie

Personality Compatibility


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