Stephen (Jock) Carruthers

Pioneer
DISC Type : DIS

Group Director of Engineering for Sports, Retail, Trading, SRE and Platform Engineering at evoke

United Kingdom

Overview

Stephen is a resilient executive technology leader with a diverse background spanning retail, banking, and telecommunications. A graduate of Saïd Business School, University of Oxford, he focuses on leveraging technology for better consumer outcomes. Colleagues often describe him as diligent, proactive, and a great leader known for building strong, effective teams.

He is passionate about making a positive difference, which is demonstrated by his active involvement as a Member of the Board of Trustees for Scotlands Charity Air Ambulance (SCAA). This role involves ensuring the charity complies with all regulations and successfully pursues its mission of providing critical emergency services.

Stephen transitioned into technology from a business and banking background, a move he made because the technology graduate scheme paid more.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Technology Leadership
Currently Group Director of Engineering at Evoke and has held CTO roles at M&S and Ooni, focusing on building strong teams to enable better consumer experiences.
Charitable Causes
Serves as a Member of the Board of Trustees for Scotland's Charity Air Ambulance, contributing to the governance and strategic direction of the life-saving charity.
Digital Transformation
His career has focused on leveraging technology to create a competitive advantage and deliver change across major organizations like Marks and Spencer and Lloyds Banking Group.

Media Appearances

Stephen has no verified media appearances

Work History

4-2025
Group Director of Engineering for Sports, Retail, Trading, SRE and Platform Engineering at evoke
12-2025
Member Board of Directors at Grand Parade
4-2024 - 4-2025
Chief Technology Officer at Marks and Spencer
10-2022 - 4-2024
Member Board of Trustees at Scotland's Charity Air Ambulance (SCAA)
8-2022 - 4-2024
Chief Technology Officer at Ooni Pizza Ovens

Education

2021 - 2021
OSS Retail Masters from Saïd Business School, University of Oxford
1992 - 1996
Hons BSc from University of the West of Scotland

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : Mid-senior Designation : Group Director of Engineering for Sports, Retail, Trading, SRE and Platform Engineering at evoke
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Insights For Selling To Stephen (Jock)

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen (Jock) is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stephen (Jock)

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stephen (Jock) move?

  • They are generally fast movers and can take quick decisions
  • Can Stephen (Jock) take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stephen (Jock)

Personality Compatibility


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