Stephen Kraus

Inspirer
DISC Type : id

Executive Director at Market Research Institute International

Pacifica, California, United States

Overview

Dr. Stephen Kraus is a consumer insights expert, author of three books, and CEO of the consulting firm Next Level Sciences. He holds a Ph. D. in social psychology from Harvard University and is a professor at the University of San Francisco, where he helps lead the MS in Marketing Intelligence program.

Stephen is passionate about mentoring the next generation of marketing leaders and frequently showcases his students research. In an interview, he mentioned he comes from a family of academics and enjoys incorporating humor and "little comedy routines" into his teaching to see his students get excited about the material.

He is a two-time teaching award winner at the University of San Francisco, including the university-wide Distinguished Teaching Award in 2024.

Personality Overview

Confident & Optimistic

Generous

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Consumer Insights
His entire career is built on this, from leading insights teams at major firms to founding a consultancy and teaching the subject at the graduate level.
Thought Leadership
An author of three books and a TEDx speaker, he has held roles like "Chief Evangelist, " focusing on building reputation through data-driven content.
Mentoring Students
He actively promotes his students' work and co-directs a student-led consulting group, connecting them with companies for real-world projects.

Media Appearances

Stephen has no verified media appearances

Work History

4-2021 - 12-2022
Executive Director at Market Research Institute International
5-2020
Chief Executive Officer at Next Level Sciences
4-2020
Assistant Professor at University of San Francisco School of Management
11-2018 - 3-2020
Head of Digital Insights at Jumpshot Inc
4-2017 - 9-2018
Chief of Insights at Similarweb

Education

Ph.D. from Harvard University
Visiting Assistant Professor from University of Florida

More Information

Social Presence :

Prographics :

Exp : 25 Location : Pacifica, California, United States Job Level : Junior Designation : Executive Director at Market Research Institute International
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Stephen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Stephen take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Stephen

Personality Compatibility


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