Stephen Merwarth

Galvanizer
DISC Type : Id

VP, Trade Excellence Product Portfolio at Southern Glazer's Wine & Spirits

Cumming, Georgia, United States

Overview

Stephen is a technology and digital executive at Southern Glazers Wine & Spirits, where he directs the product portfolio for trade development. His career includes extensive experience at The Coca-Cola Company, leading global marketing technology strategy and saving millions in costs. He holds a BS from Clemson University and is described by colleagues as a "real business partner. "

There is no publicly available information regarding Stephens personal life, hobbies, or interests outside of his professional accomplishments.

He is a listed inventor on multiple patents, including systems for remote data collection from vending machines and energy management algorithms for cold drink equipment.

Personality Overview

Self-Assured

Persuader

Trusting

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Marketing Technology
He has a deep background in leading marketing technology initiatives, including standardizing global marketing stacks and managing martech platforms at The Coca-Cola Company.
Commercial Platforms
As VP at Southern Glazer's, he had direct ownership of core commercial technology platforms, including CRM, eCommerce, Marketing, and Search.
Product Portfolio Strategy
His current role involves creating the direction for a portfolio of products used internally by teams for trade development, showcasing his strategic focus.

Media Appearances

Stephen has no verified media appearances

Work History

10-2025
VP, Trade Excellence Product Portfolio at Southern Glazer's Wine & Spirits
1-2024 - 1-2026
VP, Core Commercial Platforms at Southern Glazer's Wine & Spirits
3-2021 - 1-2024
Senior Director of Marketing Technology at Southern Glazer's Wine & Spirits
10-2018 - 3-2021
Global Marketing IT Lead at The Coca-Cola Company
5-2016 - 3-2021
Group IT Director, CCNA Marketing + R&D + eCommerce at The Coca-Cola Company

Education

1987 - 1991
BS from Clemson University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Cumming, Georgia, United States Job Level : Senior Designation : VP, Trade Excellence Product Portfolio at Southern Glazer's Wine & Spirits
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Appeal to their sense of self-worth and how they will impact their organization
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Stephen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Stephen take some risk or not?

  • They can take risks if necessary.

You And Stephen

Personality Compatibility


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