Jennifer (Barney) Fernau

Commander
DISC Type : D

Luxury Realtor | Relocation, New Construction & Investor Specialist at Realty ONE Group

Greater Phoenix Area, United States

Overview

Jennifer is a luxury realtor in Phoenix with a background in competitive analysis and sales strategy for prominent wine and spirits companies. A graduate of ASUs W. P. Carey School of Business, she is described by others as strategic, knowledgeable, and a trusted partner.

As a Phoenix native, Jennifer leverages her deep local insight to help clients navigate the valleys real estate market. Her unique background includes advanced certifications as a Cicerone Certified Beer Server and in wine and spirits (WSET II), reflecting a personal passion for the beverage industry.

She successfully transitioned her career from managing major beverage portfolios to guiding clients through significant life and investment decisions in real estate.

Personality Overview

Decisive

Risk-Taker

Strong-Willed

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Luxury Real Estate
Specializes in helping clients buy, sell, invest, and relocate across the Phoenix Valley, with a focus on making the process seamless and strategic.
Data-Driven Strategy
Applies her background in competitive analysis and sales strategy to approach every real estate transaction with data-driven insights.
Client Relocation
Focuses on helping clients who are upsizing, downsizing, or starting fresh in a new city, ensuring a smooth transition.

Media Appearances

Jennifer has no verified media appearances

Work History

4-2024
Luxury Realtor | Relocation, New Construction & Investor Specialist at Realty ONE Group
8-2023 - 4-2024
Luxury Realtor / Residential Relocation Specialist at North&Co.
11-2019 - 4-2021
Regional Manager - AZ/NM/UT at Copper Cane Wines & Provisions
9-2017 - 11-2019
Regional Chain Manager at Deutsch Family Wine & Spirits
2-2016 - 9-2017
State Manager - Arizona at William Grant & Sons

Education

2000 - 2004
Bachelors from W. P. Carey School of Business – Arizona State University
2000 - 2004
Bachelor's Degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Phoenix Area, United States Job Level : Junior Designation : Luxury Realtor | Relocation, New Construction & Investor Specialist at Realty ONE Group
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jennifer

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • If convinced, they can reach decisions quite fast.
  • Can Jennifer take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jennifer

Personality Compatibility


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