Sterling Anton

Questioner
DISC Type : c

Director of Marketing Technology at Liquid Death

Portland, Oregon, United States

Overview

Sterling has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sterling has no verified topics they care about

Media Appearances

Sterling has no verified media appearances

Work History

10-2025
Director of Marketing Technology at Liquid Death
6-2022 - 4-2024
Director, Targeted Messaging Technology & Capabilities at Tapestry
11-2020 - 4-2022
Manager, Global Targeted Comms - Email, App Push/Inbox, SMS at Nike
2-2020 - 11-2020
Manager, Business Strategy & Notifications at Nike
1-2018 - 2-2020
Program Manager, Global Direct Marketing at Nike

Education

2001 - 2005
BA from University of Oregon
2004 - 2004
Italian from Università per Stranieri di Siena

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Director of Marketing Technology at Liquid Death
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Insights For Selling To Sterling

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sterling is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sterling

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sterling move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sterling take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sterling

Personality Compatibility


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