Steve Bratspies

Observer
DISC Type : ci

Member Board of Directors at The Clorox Company

United States

Overview

Steve Bratspies is the CEO of Hanesbrands Inc. , where he focuses on strategic growth and strengthening the business. He previously held executive leadership roles at Walmart, including Chief Merchandising Officer. He holds an MBA from The Wharton School and serves on the board of The Clorox Company.

Outside of his corporate roles, Steve shows a strong appreciation for community and service, frequently expressing gratitude for employees and military veterans. He is a former college athlete, having been a four-year letterman and senior captain of the Franklin & Marshall College basketball team.

Unique fact: He was the senior captain of his college basketball team.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Business Turnaround
He has spoken about the strategic actions taken to strengthen Hanesbrands, leading to raised profit outlooks and reduced leverage.
Brand Management
As CEO of a company with iconic brands like Hanes and Champion, revitalizing and managing this portfolio is a primary focus of his role.
Retail Merchandising
He has extensive experience from his time as Chief Merchandising Officer at Walmart, overseeing product strategy for a retail giant.

Media Appearances

Board of Directors – Stephen Bratspies (Member, Board of Directors). Featured in The Clorox Company

See Now

Work History

12-2024
Member Board of Directors at The Clorox Company
2020
Chief Executive Officer at Hanesbrands Inc.
2015 - 2020
Chief Merchandising Officer at Walmart
2014 - 2015
Executive VP Food at Walmart
2013 - 2014
Executive VP General Merchandise at Walmart

Education

1992 - 1994
Master of Business Administration - MBA from The Wharton School
1985 - 1989
BA from Franklin & Marshall College

More Information

Social Presence :

Prographics :

Exp : 32 Location : United States Job Level : Leadership Designation : Member Board of Directors at The Clorox Company
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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