Steve Cho

Energizer
DISC Type : I

Events Director at Yerba Buena Arts & Events/Yerba Buena Gardens Festival

San Francisco, California, United States

Overview

Steve Cho is the Events Director for the Yerba Buena Gardens Festival, where he has progressively advanced from coordinator roles. He is the main liaison for artists, clients, and vendors, managing the production team and event staff. His background includes a Bachelor of Fine Arts from the San Francisco Art Institute.

Steves career demonstrates a deep commitment to community and the arts, reflected in his long tenure at Yerba Buena. His education in Fine Arts suggests a personal passion for creative expression, which he has successfully translated into a professional focus on producing public arts events and festivals for the community.

He has built his entire career within one organization, rising from Volunteer Coordinator to Events Director.

Personality Overview

Informal

Imaginative

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Live Event Production
Manages the production team, event staff, artists, and vendors for all public and private events at Yerba Buena.
Arts Administration
His entire career path reflects a dedication to the operational and management side of public arts organizations.
Community Arts Access
Plays a key role in producing the Yerba Buena Gardens Festival, which offers free arts programming to the public.

Media Appearances

Steve has no verified media appearances

Work History

2011
Events Director at Yerba Buena Arts & Events/Yerba Buena Gardens Festival
2005 - 2011
Production Manager at Yerba Buena Arts & Events/Yerba Buena Gardens Festival
1999 - 2005
Production Coordinator at Yerba Buena Arts & Events/Yerba Buena Gardens Festival
1996 - 1999
Volunteer Coordinator at Yerba Buena Center for the Arts

Education

1990 - 1992
Bachelor of Fine Arts (BFA) from San Francisco Art Institute
1982 - 1986
Bachelor of Arts (BA) from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Events Director at Yerba Buena Arts & Events/Yerba Buena Gardens Festival
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Steve take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Steve

Personality Compatibility


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