Steve Cook

Energizer
DISC Type : I

Global Head of Content at AllSaints

London, England, United Kingdom

Overview

Steve is the Global Head of Content at AllSaints, an award-winning brand marketing specialist with deep experience in fashion and lifestyle retail. He leads global content strategy and storytelling, having previously held senior roles at Pretty Green and New Look. He holds a BA (Hons) from the University of Lancashire.

He is a UK Search Awards winner for "Best Use of Content Marketing, " recognizing his skill in creating engaging digital campaigns.

Personality Overview

Believer

Imaginative

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Storytelling
He defines and leads global content and messaging strategy, setting seasonal storytelling frameworks and campaign narratives for brands like AllSaints.
Creative Direction
Highly skilled in the planning, concept, and delivery of engaging, insight-led customer journeys and creative 360 marketing campaigns.
Fashion Retail Marketing
His career is centered on leading content and creative teams for major fashion and lifestyle retail brands including AllSaints, New Look, and Pretty Green.

Media Appearances

Steve has no verified media appearances

Work History

1-2024
Global Head of Content at AllSaints
11-2021 - 10-2023
Content Lead at Pretty Green
1-2016 - 6-2021
Senior Brand Content Manager at New Look
6-2011 - 1-2016
Senior Ecommerce Content & Design Manager at New Look
4-2009 - 6-2011
Content Manager at Virgin Media

Education

BA (Hons) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Content at AllSaints
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Steve take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Steve

Personality Compatibility


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