Steve Eddington

Pioneer
DISC Type : dsi

Member Board of Trustees at Arkansas State University System

Little Rock, Arkansas, United States

Overview

Steve Eddington is a retired public relations executive with four decades of experience across agriculture, IT, and healthcare. As the former VP of Public Relations for the Arkansas Farm Bureau Federation, he led communications for the 235,000-member organization. He holds an MA from the University of Arkansas at Little Rock and is described as a detail-oriented professional.

He is deeply committed to public service and higher education in his home state, having served on the Board of Trustees for the Arkansas State University System. He appears passionate about building strong teams and finding talented individuals to help communicate meaningful stories and messages.

In early 2024, he was honored with Trustee Emeritus status by the Arkansas State University System for his dedicated service.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Higher Education Governance
Served a full term on the Arkansas State University System Board of Trustees from 2017-2024 and was named Trustee Emeritus for his contributions.
Agricultural Advocacy
Spent a significant portion of his career as the primary spokesperson for the Arkansas Farm Bureau, promoting the state's agricultural industry.
Executive Communications
A core specialty throughout his career, involving strategic counsel and messaging for senior management at companies like Alltel Information Services.

Media Appearances

Steve Eddington - ASU System. Featured in Arkansas State University System (official website)

See Now

Arkansas State University System trustees approve construction projects for Jonesboro campus. Featured in Arkansas Democrat-Gazette

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Work History

2-2021 - 12-2025
Member Board of Trustees at Arkansas State University System
4-2003 - 12-2025
Vice President of Public Relations at Arkansas Farm Bureau Federation
11-1999 - 4-2003
Vice president, Executive Communication at Alltel Information Services
5-1998 - 11-1999
Director, Corporate Communications at Alltel Corp.
3-1997 - 5-1998
Director, marketing communications at Alltel Information Services

Education

1980 - 1984
BA from Henderson State University
1990 - 1997
MA from University of Arkansas at Little Rock

More Information

Social Presence :

Prographics :

Exp : 42 Location : Little Rock, Arkansas, United States Job Level : N/A Designation : Member Board of Trustees at Arkansas State University System
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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