Steve Ertel

Questioner
DISC Type : c

Vice Chancellor for Communications and Marketing at Vanderbilt University

Nashville Metropolitan Area, United States

Overview

Steve has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

2-2017
Vice Chancellor for Communications and Marketing at Vanderbilt University
12-2008 - 2-2017
Vice President, Strategic Communications at World Wildlife Fund
11-2004 - 12-2008
Director of Media Relations at The Nature Conservancy
11-2001 - 11-2004
Director of Media Relations at Environmental Defense
Account Executive at Euro RSCG Middleberg

Education

1995 - 1999
Major: Communications; Minor: Human Ecology; Certificate: Social Strategies for Environmental Protec from Rutgers University
6-2025 - 4-2026
Chief Strategy Officer Executive Education Certificate Program from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Nashville Metropolitan Area, United States Job Level : N/A Designation : Vice Chancellor for Communications and Marketing at Vanderbilt University
URL has been copied!

Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Steve take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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