Steve Fernie

Trailblazer
DISC Type : DI

Strategy & Policy Director at Global Underwater Hub

Greater Aberdeen Area, United Kingdom

Overview

Steve Fernie is the Strategy & Policy Director at the Global Underwater Hub, leveraging over twelve years of experience in market intelligence and strategic planning. He specializes in helping companies navigate and expand within the underwater markets, including energy and defence. He holds degrees from the University of Aberdeen and the London School of Economics.



He is particularly proud of the "Moorings and Anchors" conference, a strategic program he champions which has sold out for two consecutive years.

Personality Overview

Values Relationships

Friendly But Fast

Assertive

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Underwater Markets
His entire role is dedicated to helping companies succeed and expand across underwater sectors like renewables, conventional energy, and defence.
Market Intelligence
Has over a decade of experience in lead analyst roles, focusing on business intelligence, forecasting, and strategic growth planning for global firms.
Moorings & Anchoring
He is driving this as a core strategic program at GUH and has expressed it is a personal favorite among the conferences he helps organize.

Media Appearances

Global Underwater Hub Launches Business Survey. Featured in Ocean News

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Global Underwater Hub announces new appointments. Featured in Key Facts Energy

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Work History

6-2025
Strategy & Policy Director at Global Underwater Hub
10-2022 - 6-2025
Strategic Programme Manager at Global Underwater Hub
5-2021 - 10-2022
Marketing and Product Manager at Leap Automation
10-2020 - 5-2021
Lead Market Analyst - UK & Global IRM at Subsea 7
7-2017 - 10-2020
Lead Market Analyst - i-Tech Services at Subsea 7

Education

2001 - 2005
MA (Hons) from University of Aberdeen
2019 - 2019
Executive Education from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Aberdeen Area, United Kingdom Job Level : Mid-senior Designation : Strategy & Policy Director at Global Underwater Hub
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Steve

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Steve take some risk or not?

  • If necessary, they will be ready to take risks.

You And Steve

Personality Compatibility


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