Steve Fitzgerald

Evaluator
DISC Type : dcs

Co-Founder at Centryflow Technologies

Southend-On-Sea, England, United Kingdom

Overview

Steve Fitzgerald is the founder of Centryflow Group and Managing Director of ec2i Ltd, a creative production agency. With over 25 years in IT, he specializes in marketing technology, workflow automation, and digital asset management for major UK brands. He is currently developing AI-enabled software solutions for marketing campaigns.

Growing up in North London, Steve developed a love for technology from the early days of Apple computers. He is a hands-on problem solver, driven by a desire to use technology to help people. He considers his patience and determination to be key attributes in his work and life.

His company recently received a significant UK government grant to develop transformative AI-enabled dynamic pricing for small businesses.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Workflow Automation
States in his professional bio that his early career challenges led to an "absolute love of technology, particularly workflow automation. "
Marketing Technology
His company, Centryflow, provides an all-in-one campaign marketing software solution. He frequently analyzes marketing campaigns online, such as those from McDonald's and Burger King.
AI-driven Pricing
His company, Centryflow Technologies, was awarded a government grant from Innovate UK to develop "AI-enabled dynamic pricing" solutions for small and medium-sized enterprises.

Media Appearances

Steve has no verified media appearances

Work History

1-2024
Co-Founder at Centryflow Technologies
1-2024
Co-Founder at Centryflow Group
6-1994
Co-Founder at EC2i Ltd

Education

Steve has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Southend-On-Sea, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Centryflow Technologies
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Steve

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Steve take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Steve

Personality Compatibility


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