Steve Gerlach CF APMP in

Steve Gerlach CF APMP

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Bid Catalyst at Aurora Marketing - Tenders, Bids, Proposals, Submissions
📍 Carlton, Victoria, Australia

Steve Gerlach is a Melbourne-based Bid and AI Catalyst at Aurora Marketing with over 30 years of experience in tendering and proposals. With expertise across construction, defence, and healthcare, he holds a CF APMP certification. Colleagues describe him as incisive, creative, and a joy to work with.

He recently warned of a "$200M opportunity" being lost due to the misuse of ChatGPT, emphasizing the need to balance AI tools with essential human insight.

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Current Role
Bid Catalyst
Location
Carlton, Victoria, Australia
Personality Overview

How Steve shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Steve cares about

AI in Tendering
As an "AI Catalyst, " he actively explores and discusses the impact of AI on the bid and proposal industry, including both its potential and its significant pitfalls.
Tender Strategy
With over 30 years of experience, he is a specialist in managing complex submissions and developing winning bid strategies for large corporations across numerous sectors.
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Career

Work history

1-2022
Bid Catalyst
Aurora Marketing - Tenders, Bids, Proposals, Submissions
7-2013
Founder
CI5 Consulting
5-2018 - 1-2022
Senior Proposal Manager - Commercial Excellence
ISS Facility Services Australia and New Zealand
2-2015 - 1-2022
Bid Manager - Strategic Projects
ISS Facility Services Australia and New Zealand
4-2014 - 1-2015
National Bid Manager
ISS Facility Services Australia and New Zealand
In the press

Media appearances

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Education
1984 - 1989
Education details unavailable
Whitefriars College
CF APMP
APMP International
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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