Steve Hoffman

Inspirer
DISC Type : di

Vice President, Product Management at Pfizer

Ardsley, New York, United States

Overview

Steve has no verified overview

Personality Overview

Generous

Charming & Persuasive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

7-2019
Vice President, Product Management at Pfizer
12-2014 - 7-2019
Vice President Product Management, Everyday Health Professional at Everyday Health Inc.
5-2005 - 11-2014
Vice President, User Experience at Cablevision
10-1999 - 5-2005
Vice President, Product Management at WebMD/Medscape
11-1998 - 10-1999
Knowledge Management Intranet Manager at McKinsey & Company

Education

1994 - 1995
MBA from Columbia Business School
1981 - 1986
BFA/MA from New York Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 33 Location : Ardsley, New York, United States Job Level : Senior Designation : Vice President, Product Management at Pfizer
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Steve

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Steve take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Steve

Personality Compatibility


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