Steve Krasoff

Questioner
DISC Type : c

President at Scott Felder Homes, LLC

Austin, Texas Metropolitan Area, United States

Overview

Steve Krasoff is the President and CEO of Scott Felder Homes, a prominent Texas homebuilder. His career includes senior roles at Tousa Homes, where he managed a 90, 000-home site portfolio, and Toll Brothers. He earned a BBA from the Texas McComms School of Business and has led his company to numerous "Builder of the Year" awards.

Outside of his professional life, Steve is deeply involved in community philanthropy with his wife, Molly. He is a significant contributor and committee member for Shalom Austin and the Marbridge Foundation, focusing on expanding community services, supporting individuals with special needs, and building new facilities like the Krasoff Jewish Family Service Building.

Unique fact: He orchestrated the repurchase of Scott Felder Homes in 2018, four years after participating in its initial sale, and has continued to drive its growth and expansion.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Homebuilding Leadership
As CEO, he leads an award-winning home building company and recently expanded its footprint by acquiring Olivia Clarke Homes in the Dallas-Fort Worth market.
Community Philanthropy
Actively involved with Shalom Austin, where a new facility was named the Krasoff Jewish Family Service Building in recognition of his family's contributions.
Real Estate Development
Previously managed corporate land assets and joint ventures for Tousa Homes, overseeing a portfolio of approximately 90, 000 home sites across the country.

Media Appearances

Steve has no verified media appearances

Work History

6-2009
President at Scott Felder Homes, LLC
9-2004 - 5-2009
Senior VP at Tousa Homes
Division President at Toll Brothers

Education

1978 - 1982
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : President at Scott Felder Homes, LLC
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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