Steve Ma

Questioner
DISC Type : c

SVP / Head of Affiliate and Direct Sales at Backd Business Funding

Austin, Texas, United States

Overview

Steve has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

4-2026
SVP / Head of Affiliate and Direct Sales at Backd Business Funding
7-2025 - 4-2026
Vice President of Affiliate Partnerships and Direct Sales at Backd Business Funding
8-2024 - 7-2025
Director of Affiliate Partnerships at Backd Business Funding
9-2023 - 8-2024
Member Board of Directors at Greater Austin Asian Chamber of Commerce
3-2022 - 8-2024
Senior Vice President - Commercial Banking at First United Bank

Education

Education details unavailable from SW Graduate School of Banking

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Leadership Designation : SVP / Head of Affiliate and Direct Sales at Backd Business Funding
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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