Steve McCullick, CPA, CIT

Questioner
DISC Type : c

CFO, CPA, CIT & Manager at DeWind One-Pass Trenching

Hudsonville, Michigan, United States

Overview

Steve has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

2000
CFO, CPA, CIT & Manager at DeWind One-Pass Trenching
1-2006
Managing Partner at McCullick + Associates of Michigan PLC
1-2009 - 4-2015
Partner/ Owner/CPA/CIT at Stonehenge Consulting PLC
2002 - 2006
Senior Manager at Walburg + Associates
12-1987 - 8-2002
Senior Manager at BDO Seidman, LLP

Education

1984 - 1987
Masters of Accountancy from Ferris State University
1982 - 1984
Associates from Grand Rapids Community College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hudsonville, Michigan, United States Job Level : Leadership Designation : CFO, CPA, CIT & Manager at DeWind One-Pass Trenching
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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