Steve Roddy

Observer
DISC Type : ci

Chief Marketing Officer at quadric.io

Livermore, California, United States

Overview

Steve Roddy is the Chief Marketing Officer at quadric. io, leveraging his extensive experience in Semiconductor IP and AI. A graduate of UCLA Anderson and UC Berkeley, he has a successful track record in senior leadership roles at major companies like Arm and Cadence Design Systems.

He was the Vice President of Marketing and Business Development at Tensilica, playing a key role in its $400M acquisition by Cadence in 2013.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Unified Architectures
He frequently discusses the market need for a single, unified architecture that can handle both machine learning (AI) and digital signal processing (DSP) workloads efficiently.
Automotive AI
His company, Quadric, focuses on enabling the next generation of automotive AI, a topic he actively promotes and discusses.
Edge AI Processing
His work centers on licensable processor IP for high-performance AI and machine learning inference at the network edge, rather than in the cloud.

Media Appearances

Steve has no verified media appearances

Work History

4-2022
Chief Marketing Officer at quadric.io
3-2019 - 2-2022
VP Products, Machine Learning Group at Arm
1-2018 - 3-2019
Vice President at Arm
4-2013 - 7-2017
Sr. Group Director, Tensilica Processor Group at Cadence Design Systems
10-2000 - 4-2013
Vice President, Marketing and Business Development at Tensilica

Education

1988 - 1990
MBA from UCLA Anderson School of Management
1981 - 1985
BS from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 34 Location : Livermore, California, United States Job Level : Leadership Designation : Chief Marketing Officer at quadric.io
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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