Steve Roud

Questioner
DISC Type : c

Chief Officer Digital & Technology at Aberdeen City Council

Greater Dundee Area, United Kingdom

Overview

Steve Roud is a digital technology leader with over 30 years of experience driving transformation across Scotlands public sector, including at Aberdeen City Council, NHS National Services Scotland, and Angus Council. A self-described "change agent" and past chair of SOCITM Scotland, he specializes in portfolio delivery and implementing large-scale digital innovation.

He led one of the first UK councils to migrate its entire complex social work services to a Microsoft Dynamics platform, a project he described as a "bold" move.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Public Service Modernisation
He has a long career focused on transforming public sector organizations like city councils and the NHS through strategic digital initiatives.
Digital Social Care
Spearheaded Aberdeen City Council's project to shift all social work services to a new digital platform, aiming to free up social workers' time and improve case visibility.
AI in Public Health
While at NHS Scotland, he was instrumental in creating an AI Center of Excellence that successfully forecasted blood supply needs with 97% accuracy during the pandemic.

Media Appearances

Steve has no verified media appearances

Work History

5-2021
Chief Officer Digital & Technology at Aberdeen City Council
10-2019 - 5-2021
Associate Director Digital Innovation and Transformation at NHS National Services Scotland
5-2017 - 10-2019
Associate Director Architecture and Solutions at NHS National Services Scotland
7-2014 - 5-2017
Service Manager Information Technology at Angus Council
1-2014 - 7-2014
Service Manager Transforming Angus at Angus Council

Education

10-2020 - 11-2022
Master of Science - MS from University of Stirling
2016 - 2020
Master of Science - MS from Queen Margaret University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Dundee Area, United Kingdom Job Level : N/A Designation : Chief Officer Digital & Technology at Aberdeen City Council
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Steve

Personality Compatibility


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