Steve Sampson

Enigma
DISC Type : icd

Chief Marketing and Communications Officer, Founder at Better Word Partners

Ashburn, Virginia, United States

Overview

Steve Sampson is the Founder and Chief Marketing and Communications Officer at Better Word Partners, leveraging two decades of experience in strategic communications, content strategy, and public affairs. He helps organizations and leaders find the right words to achieve their goals.

Steve has a strong interest in philanthropy and social impact, often sharing job opportunities and insights within this sector. He enjoys challenging himself and engaging with his professional network on various topics.

He holds certifications in AI for Marketing and Fundraising and Prompt Engineering for ChatGPT, showcasing his commitment to modern communication tools.

Personality Overview

Hard To Convince

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Strategic Communications
As the founder of Better Word Partners, Steve focuses on helping organizations craft effective communication strategies and compelling narratives.
Philanthropy & Social Impact
Steve frequently shares job opportunities and discussions related to mission-driven organizations and the philanthropy world on his social feed.
Content Strategy
With a background as an editor-in-chief and co-founder of Every Learner, Inc. , he has extensive experience in content development and editorial functions.

Media Appearances

Steve has no verified media appearances

Work History

8-2024
Chief Marketing and Communications Officer, Founder at Better Word Partners
10-2016 - 9-2024
Head of Marketing and Communications at Arabella Advisors
7-2012 - 9-2016
Head of Communications and Editor-in-Chief at Arabella Advisors
4-2009 - 7-2012
Editor-in-Chief at Arabella Advisors
1-2004 - 4-2009
Vice President, Co-Founder, and Managing Editor at Every Learner, Inc.

Education

1996 - 1999
ABD from The George Washington University
1989 - 1993
BS from James Madison University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Ashburn, Virginia, United States Job Level : Leadership Designation : Chief Marketing and Communications Officer, Founder at Better Word Partners
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Steve take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Steve

Personality Compatibility


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