Steve Sigmon

Questioner
DISC Type : c

Director of IT Sales at Van Ausdall & Farrar

Indianapolis, Indiana, United States

Overview

Steve Sigmon is the Director of IT Sales at Van Ausdall & Farrar, leveraging over a decade of experience from his previous tenure at Prosource. He focuses on driving growth by building strong, empowered teams, believing that a positive culture is key to results. He holds a B. S. from Northern Kentucky University and a certification in cybersecurity sales.

Guided by the motto "Be Curious, not judgmental, " Steve extends his leadership principles into his community efforts. He is passionate about supporting charitable causes, actively participating in fundraising challenges for organizations like CancerFree KIDS. He also has an interest in The Walt Disney Company.

He recently participated in a 100-mile challenge to raise funds and awareness for childhood cancer.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Empathetic Leadership
Adopts a "Be Curious, not judgmental" mindset, believing that empowering and supporting a team is the foundation for success and that a positive culture drives results.
IT Growth Strategy
His career focus is on elevating IT offerings and driving sales growth, demonstrated by his leadership roles at Van Ausdall & Farrar and formerly at Prosource/Vitis Technologies.
Cybersecurity Sales
Has a background as a Cybersecurity Sales Manager and holds a certification in Cybersecurity Fundamentals for Sales, indicating expertise in this specific technology sector.

Media Appearances

Steve has no verified media appearances

Work History

12-2025
Director of IT Sales at Van Ausdall & Farrar
1-2024 - 8-2025
Director of MIT Growth, Vitis Technologies at Prosource
1-2024 - 8-2025
Director of MIT Growth at Vitis Technologies | A Prosource Company
10-2022 - 2-2024
MIT Growth Manager at Prosource
1-2021 - 10-2022
MIT and Cybersecurity Sales Manager at Prosource

Education

Bachelor of Science (B.S.) from Northern Kentucky University
Education details unavailable from Northern Kentucky University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Indianapolis, Indiana, United States Job Level : Mid-senior Designation : Director of IT Sales at Van Ausdall & Farrar
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Steve take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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