Steve Steinke

Energizer
DISC Type : I

Senior Analyst at The 451 Group

Oakland, California, United States

Overview

Steve Steinke is an experienced Technology Analyst specializing in network security and management at 451 Research. He analyzes high-tech startups in network and identity management. Previously, as Editor-in-Chief of Network Magazine, he led the publication to win two Maggie Awards for “Most Improved, ” demonstrating his editorial leadership and deep technical knowledge.


He successfully revived the editorial fortunes of Network Magazine, focusing the content on in-depth, strategic technical subjects and winning awards in 1999 and 2004.

Personality Overview

Believer

Big Picture Person

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Network Performance
As a long-time analyst, he frequently provides commentary on network traffic management, monitoring tools, and performance in data center environments.
IT for Small Business
Has provided analysis on the specific needs and technology solutions, such as IT management products, that are suitable for small to medium-sized businesses.
Network Security
His professional focus includes analyzing the network security market and the tools required for network monitoring, troubleshooting, and forensics.

Media Appearances

Steve has no verified media appearances

Work History

3-2005
Senior Analyst at The 451 Group
Editor-in-chief, Network Magazine at CMP Media
Marketing Manager at ComputerLand Corporation
Editor, Manager at ComputerLand Corporation

Education

Steve has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Oakland, California, United States Job Level : Mid-senior Designation : Senior Analyst at The 451 Group
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Steve take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Steve

Personality Compatibility


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