Steven Choi

Critic
DISC Type : C

Professor at Universities and colleges

Irvine, California, United States

Overview

Steven has no verified overview

Personality Overview

Information Seeker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Steven has no verified topics they care about

Media Appearances

Steven has no verified media appearances

Work History

Professor at Universities and colleges
12-2024
State Senator at California State Senate
12-2012
Mayor at City of Irvine
1-2012 - 1-2016
Mayor at City of Irvine
2-2016 - 1-2022
Assemblymember at California State Assembly

Education

1973 - 1976
Doctor of Philosophy (Ph.D.) from University of Pittsburgh
1969 - 1971
Master of Science (M.S.) from Lousiana State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Irvine, California, United States Job Level : N/A Designation : Professor at Universities and colleges
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Steven

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Steven take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Steven

Personality Compatibility


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