Steven Macdonald in

Steven Macdonald

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Head of Data at GM³
📍 Greater Sydney Area, Australia

Steven Macdonald is the Head of Data at GM³, where he specializes in converting data into tangible business value through analytics and AI strategy. He is a CPA with a Bachelor of Commerce from the University of Wollongong and is a strong advocate for data-driven decision-making over instinct.

Outside of his corporate roles, Steven is an experienced entrepreneur. He co-founded REIZE Energy Drink, an eCommerce business built on a subscription model, where he managed distributed teams and drove significant growth through data strategy, predictive analytics, and process automation.

Unique fact: Steven grew his online retail business from the ground up to a database of 125, 000 customers and achieved $40k in monthly recurring revenue.

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Experience
10 Years
Current Role
Head of Data
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Steven cares about

AI's Role in Data
He is bullish on the impact of AI on data products, viewing the current shift as a "once in a lifetime opportunity" and actively experiments with new AI models.
Data for Business Value
His core philosophy is moving businesses from "gut feel" to data-driven cultures by making insights accessible, actionable, and aligned with strategic needs.
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Career

Work history

8-2024
Head of Data
GM³
10-2019 - 8-2024
Head of Data - Illawarra Coal
South32
6-2018 - 10-2019
Business Intelligence
AP Business Advisors
12-2017 - 6-2019
Data, Analytics and Business Intelligence
NSW Health
3-2015 - 12-2017
Founder and Head of Data
REIZE Energy Drink
In the press

Media appearances

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Education
2004 - 2006
CPA Program
CPA Australia
2000 - 2004
Bachelor of Commerce
University of Wollongong
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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