Steven Macdonald

Captain
DISC Type : DS

Head of Data at GM³

Greater Sydney Area, Australia

Overview

Steven Macdonald is the Head of Data at GM³, where he specializes in converting data into tangible business value through analytics and AI strategy. He is a CPA with a Bachelor of Commerce from the University of Wollongong and is a strong advocate for data-driven decision-making over instinct.

Outside of his corporate roles, Steven is an experienced entrepreneur. He co-founded REIZE Energy Drink, an eCommerce business built on a subscription model, where he managed distributed teams and drove significant growth through data strategy, predictive analytics, and process automation.

Unique fact: Steven grew his online retail business from the ground up to a database of 125, 000 customers and achieved $40k in monthly recurring revenue.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI's Role in Data
He is bullish on the impact of AI on data products, viewing the current shift as a "once in a lifetime opportunity" and actively experiments with new AI models.
Data for Business Value
His core philosophy is moving businesses from "gut feel" to data-driven cultures by making insights accessible, actionable, and aligned with strategic needs.
Entrepreneurial Growth
As the co-founder of REIZE Energy Drink, he has direct experience scaling a direct-to-consumer business, managing everything from data governance to digital marketing.

Media Appearances

Steven has no verified media appearances

Work History

8-2024
Head of Data at GM³
10-2019 - 8-2024
Head of Data - Illawarra Coal at South32
6-2018 - 10-2019
Business Intelligence at AP Business Advisors
12-2017 - 6-2019
Data, Analytics and Business Intelligence at NSW Health
3-2015 - 12-2017
Founder and Head of Data at REIZE Energy Drink

Education

2004 - 2006
CPA Program from CPA Australia
2000 - 2004
Bachelor of Commerce from University of Wollongong

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Data at GM³
URL has been copied!

Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steven

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steven take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steven

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.