Steven Truong

Observer
DISC Type : ic

Director, Product (Food) at Starbucks

Seattle, Washington, United States

Overview

Steven Truong is a Director of Product at Starbucks, focusing on food experiences. Leveraging an MBA from UC Berkeley Haas and a finance background from Texas McCombs, he excels in data-driven strategy and cross-functional leadership. His prior experience includes advising on growth and performance improvement as a Manager at Deloitte.

Personality Overview

Value Driven

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Customer Food Experiences
His current role at Starbucks is focused on creating the best food experiences for customers, leveraging his product and brand management background.
Restaurant Industry Growth
He has a long-term goal of owning a portfolio of fast-casual restaurants, inspired by his consulting work with clients in the food industry.
Cross-Functional Leadership
He specializes in uniting stakeholders with contrasting viewpoints to achieve consensus and drive results, a key part of his strategic role.

Media Appearances

Steven has no verified media appearances

Work History

10-2023
Director, Product (Food) at Starbucks
11-2022 - 10-2023
Senior Brand Manager (BMII) - Ready-to-Drink/NACP at Starbucks
8-2020 - 11-2022
Group Manager, Product at Starbucks
8-2018 - 9-2019
Manager at Deloitte
10-2016 - 8-2018
Senior Consultant at Deloitte

Education

2014 - 2016
Master of Business Administration - MBA from University of California, Berkeley, Haas School of Business
2007 - 2011
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director, Product (Food) at Starbucks
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steven

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Steven take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steven

Personality Compatibility


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