Steven Van Nieuwenhuijzen in

Steven Van Nieuwenhuijzen

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Algemeen Directeur at de Baak
📍 Heemstede, North Holland, Netherlands

Steven Van Nieuwenhuijzen is the General Director at de Baak, focusing on leadership and organizational development. With a background from Nyenrode Business University, his career includes leadership roles in the travel and horticulture industries at companies like TUI and Floral Trade Group, where he has consistently focused on building healthy, agile organizations.

He is inspired by leaders who engage broadly across business and societal spheres, believing this open approach to life allows one to contribute meaningfully in various capacities. This philosophy underscores his focus on creating value that extends beyond purely financial metrics and incorporates societal well-being and a long-term perspective.

He served for many years as the Chairman of the Supervisory Board for the Dutch Travel Calamity Fund.

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Experience
25 Years
Current Role
Algemeen Directeur
Location
Heemstede, North Holland, Netherlands
Personality Overview

How Steven shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Steven cares about

Human-centric Leadership
Advocates that leaders must know their own limitations to build complementary teams and stresses that human connection is essential in an era of AI and geopolitical tension.
Sustainable Value Creation
Focuses on the need for leaders to steer on societal value alongside financial value, preparing for a climate-neutral economy where many traditional companies may not survive.
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Career

Work history

11-2023
Algemeen Directeur
de Baak
1-2021 - 11-2023
CEO
Horticoop B.V.
8-2020
Lid Raad van Advies
Floral Trade Group
9-2018 - 8-2020
Managing Director
Floral Trade Group
5-2018 - 9-2018
Lid Raad van Advies
Floral Trade Group
In the press

Media appearances

Steven van Nieuwenhuijzen (de Baak): "Het belangrijkste wat je als leider moet weten is wat je zelf niet kan". Featured in Spotify
See now
CEO van de Baak in "At the Top" – interview with Steven van Nieuwenhuijzen. Featured in New Business Radio
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Education
2014 - 2014
Global High Performance Leadership program
IMD
2011 - 2013
Post Master
Nyenrode Business University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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