Steven Van Nieuwenhuijzen

Questioner
DISC Type : c

Algemeen Directeur at de Baak

Heemstede, North Holland, Netherlands

Overview

Steven Van Nieuwenhuijzen is the General Director at de Baak, focusing on leadership and organizational development. With a background from Nyenrode Business University, his career includes leadership roles in the travel and horticulture industries at companies like TUI and Floral Trade Group, where he has consistently focused on building healthy, agile organizations.

He is inspired by leaders who engage broadly across business and societal spheres, believing this open approach to life allows one to contribute meaningfully in various capacities. This philosophy underscores his focus on creating value that extends beyond purely financial metrics and incorporates societal well-being and a long-term perspective.

He served for many years as the Chairman of the Supervisory Board for the Dutch Travel Calamity Fund.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Human-centric Leadership
Advocates that leaders must know their own limitations to build complementary teams and stresses that human connection is essential in an era of AI and geopolitical tension.
Sustainable Value Creation
Focuses on the need for leaders to steer on societal value alongside financial value, preparing for a climate-neutral economy where many traditional companies may not survive.
Travel Industry Governance
Demonstrated a long-term commitment to the travel sector's stability through his multi-year chairmanship of the Supervisory Board for the SGR and the Calamiteitenfonds Reizen.

Media Appearances

Steven van Nieuwenhuijzen (de Baak): "Het belangrijkste wat je als leider moet weten is wat je zelf niet kan". Featured in Spotify

See Now

CEO van de Baak in "At the Top" – interview with Steven van Nieuwenhuijzen. Featured in New Business Radio

See Now

Work History

11-2023
Algemeen Directeur at de Baak
1-2021 - 11-2023
CEO at Horticoop B.V.
8-2020
Lid Raad van Advies at Floral Trade Group
9-2018 - 8-2020
Managing Director at Floral Trade Group
5-2018 - 9-2018
Lid Raad van Advies at Floral Trade Group

Education

2014 - 2014
Global High Performance Leadership program from IMD
2011 - 2013
Post Master from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Heemstede, North Holland, Netherlands Job Level : N/A Designation : Algemeen Directeur at de Baak
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steven

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steven take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Steven

Personality Compatibility


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