Stew Crooks

Pioneer
DISC Type : ISD

Managing Director at Ted Experience

Shoreham-By-Sea, England, United Kingdom

Overview

Stew Crooks is a managing director with over 20 years of experience in brand marketing and customer acquisition for the FMCG and sports sectors. He has driven growth for major companies like Red Bull, GSK, and WPP. Colleagues describe him as astute, strategic, and a respected leader.

Outside of work, Stew is a father and a keen cyclist. His career has heavily involved the world of professional sports, particularly in managing brand partnerships within motorsports, indicating a strong personal and professional crossover in this area.

As a founding member of GSKs Global Brand Team, he oversaw major partnerships with McLaren and the London 2012 Olympics.

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sports Marketing
He has built a 20+ year career leading marketing and sponsorship for global brands like Red Bull, GSK, and Nissan within the sports industry.
Brand Partnerships
He has extensive experience developing and overseeing high-profile partnerships with entities like McLaren F1, Formula E, and the London 2012 Olympics.
Customer Acquisition
His recent focus as a Managing Director is on driving direct-to-consumer (DTC) customer acquisition and turning brand fans into revenue for clients.

Media Appearances

Stew has no verified media appearances

Work History

3-2024 - 10-2025
Managing Director at Ted Experience
12-2018 - 2-2024
Managing Director, Nissan United Sport at TBWA\Worldwide
1-2014 - 11-2018
Head of Marketing at Prism
12-2011 - 1-2014
Global Sponsorship Director at GSK
5-2010 - 12-2011
Sponsorship, Experiential and PR Manager at GSK

Education

Stew has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Shoreham-By-Sea, England, United Kingdom Job Level : N/A Designation : Managing Director at Ted Experience
URL has been copied!

Insights For Selling To Stew

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stew is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stew

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stew move?

  • They are generally fast movers and can take quick decisions
  • Can Stew take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stew

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.