Stu Whitwell

Sharpshooter
DISC Type : CD

Founder at VANDAL

Gibraltar, Gibraltar

Overview

Stu Whitwell is a Creative Director and Gen AI Consultant with over 15 years of experience building and leading global creative teams. He is the founder of Creative Rock Stars, a boutique agency, and VANDAL, an AI production studio. He holds a Bachelor of Arts from The University of Sheffield.

Beyond his work in digital creative, Stu is an accomplished musician and songwriter. His original song "Starlight, " performed by his band Jetstream, won Best Song at the Gibraltar International Song Festival in 2017. He is also passionate about creating experimental films and animation.

His first AI-generated film, "Drive For Your Life, " has been officially selected for the Life Art Festival 2026 in Los Angeles.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI Creative Production
He founded VANDAL, an AI production studio for film and animation, and speaks publicly about AI's practical impact on the creative industries.
Brand Storytelling
His career has focused on turning business ambition into sharp creative output, better customer experiences, and modern content systems for major brands.
Music & Songwriting
He is an award-winning songwriter whose band, Jetstream, won the Gibraltar International Song Festival with their original song "Starlight".

Media Appearances

Stu has no verified media appearances

Work History

7-2025
Founder at VANDAL
6-2021
Managing & Creative Director at Creative Rock Stars
3-2018 - 3-2021
Director of Creative at Entain
2-2017 - 3-2018
Director of Creative at Ladbrokes Coral Group plc
11-2016 - 1-2017
Head of Creative & UX at Ladbrokes Coral Group plc

Education

1995 - 1998
Bachelor of Arts - BA from The University of Sheffield
2021 - 2021
Master of Business Administration - MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 25 Location : Gibraltar, Gibraltar Job Level : Leadership Designation : Founder at VANDAL
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Insights For Selling To Stu

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stu is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Stu

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Stu move?

  • If convinced, they can reach decisions quite fast.
  • Can Stu take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Stu

Personality Compatibility


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