Stuart Bernsen

Examiner
DISC Type : sc

Member Board of Directors at TVG-Medulla, LLC

Oak Brook, Illinois, United States

Overview

Stuart Bernsen is the Founding Chairman of Chiro One Wellness Centers, the largest chiropractic chain in North America. An alumnus of Palmer College of Chiropractic, he has driven the companys expansion to over 160 clinics by focusing on operational excellence, business development, and scalable, patient-focused healthcare solutions. He also serves as CEO of Medulla LLC.

Stuart is deeply passionate about advancing the chiropractic profession. His personal mission is to expand patient access to care, inspired by early clinical successes. He actively supports chiropractic education through philanthropy and is committed to mentoring the next generation of clinicians.

He was named the Ernst & Young Midwest Entrepreneur of the Year for Healthcare in 2013.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Scaling Healthcare
He founded and grew Chiro One into the largest chiropractic group in North America, demonstrating a core focus on scalable business models in healthcare.
Consumer-Centric Care
In recent interviews, he emphasized his significant investment in market research to better understand and serve the modern healthcare consumer.
Clinician Enablement
His business model focuses on handling operations like billing and HR, allowing chiropractors to focus on patient care rather than entrepreneurship.

Media Appearances

Stuart has no verified media appearances

Work History

12-2017
Member Board of Directors at TVG-Medulla, LLC
2014
CEO at TVG-Medulla, LLC
2007
President at Chiro One Wellness Centers

Education

1988 - 1992
D.C. from Palmer College of Chiropractic
1985 - 1988
Biology from Loyola University of Chicago

More Information

Social Presence :

Prographics :

Exp : 18 Location : Oak Brook, Illinois, United States Job Level : Leadership Designation : Member Board of Directors at TVG-Medulla, LLC
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Stuart

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Stuart take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Stuart

Personality Compatibility


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