Stuart Edwards

Enthusiast
DISC Type : i

Technology Director, UK at AEG Europe

United Kingdom

Overview

Stuart Edwards serves as the Technology Director for the UK at AEG Europe, where he leads technology and broadcast operations for iconic venues, including The O2 and Wembley Arena. With a long tenure at AEG, he focuses on leveraging large-scale AV and innovative solutions to enhance the visitor experience. He holds a BSc from the University of Leeds.

He spearheaded the creation of ‘Arenascope’ at The O2, a 240-meter wide, 60, 000-pixel installation that visualizes sound in the arena in real-time.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Venue Technology
Oversees the operational success of all technology and broadcast processes for major London venues, focusing on AV, signage, and IT infrastructure.
Live Event Innovation
Passionate about creating unique and immersive fan experiences, exemplified by his development of large-scale, interactive digital installations like 'Arenascope'.
Technology Partnerships
Values trusted and innovative suppliers, publicly celebrating their growth and contributions to major projects and their elevation to official partner status.

Media Appearances

Stuart has no verified media appearances

Work History

1-2020
Technology Director, UK at AEG Europe
1-2017 - 1-2020
Head of Technology, London at AEG Europe
3-2012 - 1-2017
Technology Manager, London at AEG Europe
9-2008 - 3-2012
Chief Engineer, Broadcast and IT at Absolute Radio
4-2004 - 9-2008
Technology Specialist at Virgin Radio

Education

1998 - 2002
BSc (Hons) from University of Leeds
1988 - 1998
Education details unavailable from King's School Rochester

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Technology Director, UK at AEG Europe
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Stuart

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Stuart take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Stuart

Personality Compatibility


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