Su Doyle in

Su Doyle

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Principal Analyst, Customer Experience at Forrester
📍 Greater Boston, United States

Su Doyle is a Principal Analyst at Forrester, specializing in accelerating CX transformation for B2B, Financial Services, and Utilities clients. She advises executives on embedding customer-centricity to drive loyalty and profitable growth. People often describe her as passionate, innovative, and a visionary strategic thinker, with a B. S. from The State University of New York.

Outside of her professional life, Su has a passion for classic films, often attending the TCM Classic Film Festival. She follows the weather as a hobby and has expressed a preference for supporting independent artists. Her social media activity suggests an interest in current events and politics.

She serves as a board advisor to startups in Augmented Reality, IoT, AI, and Game Design.

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Experience
28 Years
Current Role
Principal Analyst, Customer Experience
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Su cares about

CX Business Impact
Frequently speaks on the importance of connecting customer experience initiatives directly to business outcomes like revenue, cost savings, and resilience.
B2B CX Strategy
A core area of her research, focusing on building loyalty and growth within B2B industries by improving customer experience.
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Career

Work history

4-2025
Principal Analyst, Customer Experience
Forrester
7-2022 - 5-2025
Senior Analyst, Customer Experience
Forrester
1-2021 - 6-2022
Executive Partner and Senior Analyst, Customer Experience
Forrester
1-2020 - 1-2021
Principal Advisor, CX, Product, Marketing and Sales Enablement Executives
Forrester
12-2017 - 1-2020
Senior Advisor, CX, Product, Sales Enablement and Marketing Leaders
Forrester
In the press

Media appearances

Episode 273: Customer Experience at NASA. Featured in Forrester – The CX Cast
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435: CX And CS: Collaboration For Business Outcomes. Featured in Forrester – CX Cast Podcast
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Education
B.S.
The State University of New York
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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