Su Karki

Commander
DISC Type : D

Senior Advertising Manager at Allianz

London, England, United Kingdom

Overview

Su Karki is a consumer marketing and brand leader with over two decades of experience building iconic brands like Direct Line, Churchill, and Green Flag. Currently a Senior Advertising Manager at Allianz, she excels in creating bold, customer-driven strategies that deliver significant commercial impact. She holds a degree in Business Studies from the University of Greenwich.

Outside of her marketing career, Su shows a keen interest in sports, particularly womens rugby. She has publicly shared her support for Englands Red Roses team, highlighting their matches and the growing excitement around the sport.

She is incredibly proud that a recent Allianz UK creative campaign was listed by Creative Salon Worldwide shortly after the brand returned to TV.

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond better to strong and respectful interactions.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Iconic Brand Campaigns
Has extensive experience leading marketing for major UK insurance brands including Direct Line, Churchill, Green Flag, and now Allianz, focusing on creative and impactful campaigns.
Creative Advertising
She publicly praises compelling and creative advertisements, such as a press ad from Hiscox, and celebrates creative recognition for her own team's work at Allianz.
Data-Driven Marketing
Emphasizes the importance of evidence-backed marketing, noting that advertising's primary role is to drive profit, a key takeaway from an industry event she attended.

Media Appearances

Su has no verified media appearances

Work History

4-2025
Senior Advertising Manager at Allianz
10-2020 - 12-2024
Marketing Chapter Lead, Direct Line Group at Direct Line Group
12-2012 - 10-2020
Marketing Manager at Direct Line Group
12-2000 - 12-2012
Marketing Manager at The Royal Bank of Scotland

Education

1995 - 1999
Business Studies from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Advertising Manager at Allianz
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Insights For Selling To Su

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Su is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Su

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Su move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Su take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Su

Personality Compatibility


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