Subhajit Dhar

Observer
DISC Type : ic

Business Head Trade at Big Basket

Kolkata, West Bengal, India

Overview

Subhajit Dhar is the Business Head of Trade for the Eastern Region at Big Basket. With extensive experience at major companies like METRO Cash and Carry, Unilever, and Aditya Birla Retail, he specializes in sales, team leadership, and merchandising. He holds a Bachelors in Advertising and Sales Promotions Management from Calcutta University.

A unique aspect of his career is the diverse range of categories he has managed, from fresh foods and apparel at the supermarket level to wholesale distribution for traders.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Trade Business Growth
His current role at Big Basket and previous position at METRO focus on developing and handling the trade business segment in Eastern India.
Sales Team Leadership
Throughout his career, he has a proven track record of supervising large sales forces, including customer consultants and trade marketing supervisors.
Retail Merchandising
His experience at Aditya Birla Retail involved assortment planning, procurement, and category growth strategy for supermarkets in the Eastern region.

Media Appearances

Subhajit has no verified media appearances

Work History

2-2018
Business Head Trade at Big Basket
1-2011 - 2-2018
Sr.Department Manager Sales at METRO/MAKRO Cash and Carry
7-2010 - 1-2011
Asst. Manager Sales at Godfrey Phillips India Ltd
12-2007 - 7-2010
Asst. Manager Buying and Merchandising at Aditya Birla Retail Limited
7-2006 - 12-2007
Territory Sales Incharge at Unilever

Education

1997 - 2000
Bachelor of Advertising and Sales Promotions Management from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 19 Location : Kolkata, West Bengal, India Job Level : N/A Designation : Business Head Trade at Big Basket
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Insights For Selling To Subhajit

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subhajit is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Subhajit

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Subhajit move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Subhajit take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Subhajit

Personality Compatibility


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