Subud Sinkar

Critic
DISC Type : C

Assistant Manager - Brand & Communications at Shell

Bengaluru, Karnataka, India

Overview

Subud is a versatile marketing professional with a strong foundation in retail sales and operations from his time at Decathlon Sports. He now leverages this experience at Shell as an Assistant Manager for Brand & Communications, focusing on visual identity and supporting major launches like Shell Recharge in India.

He is driven by a desire to spearhead partnerships and initiatives that champion diversity, inclusion, and sustainability. His academic background includes a Bachelor of Liberal Studies and a Master of Arts, providing a well-rounded perspective to his professional and personal pursuits.

Unique fact: While at Decathlon, he successfully reduced store shrinkage from 2. 1% to an impressive 0. 3%.

Personality Overview

Negotiator

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Retail Marketing
His background is rooted in retail sales and operations, implementing creative merchandising and local marketing strategies to drive significant revenue growth at Decathlon.
Brand Communications
In his role at Shell, he leads the development and maintenance of Retail Visual Identity (RVI) across hundreds of outlets, managing brand consistency and change.
Diversity and Inclusion
His professional summary explicitly states a goal to spearhead partnerships and initiatives that promote diversity and inclusion, indicating a core personal and professional value.

Media Appearances

Subud has no verified media appearances

Work History

9-2019
Assistant Manager - Brand & Communications at Shell
1-2017 - 5-2019
Department Manager at Decathlon Sports India
5-2016 - 1-2017
Sales Manager at Decathlon Sports India
4-2013 - 6-2013
Intern at Directorate of Economics and Statistics, Government of Gujarat
12-2010 - 1-2011
Intern at Ahmedabad Muncipal Corporation

Education

2010 - 2014
Bachelor Of Liberal Studies from School Of Liberal Studies - Pandit Deendayal Petroleum University
2014 - 2016
Master of Arts (M.A.) from The Maharaja Sayajirao University of Baroda

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Assistant Manager - Brand & Communications at Shell
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Insights For Selling To Subud

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subud is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Subud

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Subud move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Subud take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Subud

Personality Compatibility


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