Sudarsan Rao

Collaborator
DISC Type : si

Co-Founder & CEO at Socxo

Bangalore Urban, Karnataka, India

Overview

Sudarsan Rao is a founder, technologist, and investor with over three decades of experience building and scaling global startups like Socxo. He specializes in product strategy, digital transformation, and fundraising. People with recommendations describe him as having strong business acumen and impressive client interaction skills.

He has a Bachelors Degree from the Coimbatore Institute of Technology and has worn many hats, including founder, technologist, advisor, and investor throughout his career.

Early in his career, he made a conscious decision to stay and build businesses in India rather than move abroad, a choice that has defined his professional journey.

Personality Overview

Fair-minded

Appreciative

Good Listener

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Employee Advocacy
As the Co-Founder & CEO of Socxo, an advocacy marketing platform, he frequently posts about transforming employees into powerful and authentic brand advocates.
Startup Mentorship
Having co-founded multiple ventures, he now advises startups on strategy, structure, and funding through his role as a Partner at Iyara Venture Advisors.
Authentic Branding
He believes that trust is built when employees share authentic stories and that employer branding is shaped by what employees, past and present, share publicly.

Media Appearances

Brand advocates are key to driving value for brands: Sudarsan Rao .... Featured in Exchange4Media

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Advocacy marketing brings authentic, qualitative traffic to brands .... Featured in Indian Television

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Work History

1-2017
Co-Founder & CEO at Socxo
9-2014
Partner at Iyara Venture Advisors
1-2004 - 1-2014
Co-Founder & CEO at Vaakya Technologies
1-2001 - 1-2004
VP at Young Soft
3-1998 - 9-2000
Dealer - Securities at SMIFS Securities

Education

1988 - 1991
Bachelor's Degree from Coimbatore Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 33 Location : Bangalore Urban, Karnataka, India Job Level : Leadership Designation : Co-Founder & CEO at Socxo
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Insights For Selling To Sudarsan

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudarsan is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Sudarsan

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Sudarsan move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Sudarsan take some risk or not?

  • It is unlikely that they will take many risks.

You And Sudarsan

Personality Compatibility


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