Sue Elderfield

Wildcard
DISC Type : cis

Chief Operating Officer at West of England Music and Arts

Greater Bristol Area, United Kingdom

Overview

Sue Elderfield is the Chief Operating Officer at West of England Music and Arts, bringing extensive senior-level experience from her previous roles as Commercial and Supply Chain Director at QinetiQ. She has a strong background in commercial leadership within the defence and technology sector.

Sue is actively involved in community fundraising, having successfully raised £5, 000 for Guide Dogs to name a puppy in memory of her late father, who was a respected local historian. She also planned to run the Bristol Half Marathon to further support the charity.

In a meaningful tribute, Sue and her family named a guide dog puppy "Jimbo" after her fathers childhood nickname.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Arts Sector Leadership
Her recent transition to COO of a music and arts organization after a long career in the defense technology industry highlights a clear professional focus in this area.
Community Fundraising
She led a successful family campaign to raise £5, 000 for the Guide Dogs charity and has participated in athletic challenges to generate further funds.
Commercial Strategy
Her background as a Commercial and Supply Chain Director at a major firm like QinetiQ demonstrates deep expertise in commercial and business operations.

Media Appearances

Sue has no verified media appearances

Work History

1-2026
Chief Operating Officer at West of England Music and Arts
8-2022 - 1-2026
Commercial and Supply Chain Director at QinetiQ
1-2009 - 7-2022
Commercial Director at QinetiQ

Education

Sue has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Bristol Area, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at West of England Music and Arts
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sue

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sue take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sue

Personality Compatibility


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