Simon Lock

Inspirer
DISC Type : di

Chief Executive at West of England Music and Arts

Cheltenham, England, United Kingdom

Overview

Simon Lock is the Chief Executive of West of England Music and Arts, an organization he established by merging three local authority music services. With over 20 years in music education leadership, he previously spent 15 years as a freelance violinist. He holds an MBA and is a Chartered Fellow (FCMI) and a Fellow of the RSA.

Outside of his primary role, Simon co-founded Sound Foundations UK, a non-profit dedicated to improving the resilience and wellbeing of vulnerable children across Europe through creative music projects. He also actively works with other charities, like Open Hands in Romania, to plan music and well-being workshops for disadvantaged youth.

Interesting fact: He began his career as a freelance violinist for 15 years before moving into music education and arts leadership.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Music Education
His career is dedicated to leading music education services and hubs, focusing on creating regional powerhouses for music education and supporting schools.
Youth Wellbeing
Co-founded Sound Foundations UK and works with charities to support vulnerable and disadvantaged children through music, well-being, and resilience workshops.
Creative Leadership
His professional philosophy is centered on empowering creative people, fostering peer-led progress, and challenging traditional concepts to achieve organizational success.

Media Appearances

Simon has no verified media appearances

Work History

9-2023
Chief Executive at West of England Music and Arts
3-2021 - 1-2024
Music Service and Music Educaton Hub Strategic Consultant at Bath & North East Somerset Council
9-2020 - 1-2024
Music Service and Music Hub Leader at North Somerset Council
9-2020 - 1-2024
Music Hub Leader at South Gloucestershire Council
1-2020
Co-founder at Sound Foundations UK

Education

2015 - 2018
Master of Business Administration (MBA) from The Open University Business School
2005 - 2006
PGCE from The Open University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Cheltenham, England, United Kingdom Job Level : N/A Designation : Chief Executive at West of England Music and Arts
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Simon

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Simon take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Simon

Personality Compatibility


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