Anish Shah

Critic
DISC Type : C

Director, Digital Strategy & Marketing at Altudo

San Francisco Bay Area, United States

Overview

Anish is an integrated marketing strategist who translates complex technical products into commercial value. With a Master of Science from VCU Brandcenter, he has built go-to-market strategies for Intel, Microsoft, and Verizon. People who have worked with him often describe him as passionate, persistent, and solution-oriented.

Beyond his expertise in marketing and technology, Anish has a distinct creative side, demonstrated by his pursuit and completion of a Diploma in Interior Design. This suggests an appreciation for aesthetics, structure, and user-centric design principles that may complement his strategic thinking.

Unique fact: He holds a Diploma in Interior Design, blending analytical marketing strategy with creative design principles.

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Go-to-Market Strategy
His entire career focuses on building integrated GTM systems that connect product positioning, brand strategy, and growth execution for major technology and telecom companies.
Enterprise AI Adoption
He follows trends in AI for business, recently highlighting that organizational courage, not just access to tools, is the key to unlocking productivity gains from AI.
Modern B2B Marketing
He believes the traditional B2B funnel is collapsing and advocates for shifting focus from lead generation to understanding the modern buyer's self-directed evaluation journey.

Media Appearances

Anish has no verified media appearances

Work History

11-2021
Director, Digital Strategy & Marketing at Altudo
4-2019 - 8-2021
Digital Strategy Director at EP+Co
11-2016 - 3-2019
Sr Digital Strategist at mcgarrybowen
10-2014 - 11-2016
Digital Strategist / Sr. Channel Planner at EP+Co
5-2013 - 10-2014
Sr. Account Planner at MARC USA

Education

2007 - 2009
Master of Sciene from VCU Brandcenter
9-2021 - 9-2021
Certificate from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Digital Strategy & Marketing at Altudo
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Insights For Selling To Anish

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anish is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anish

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anish move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anish take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anish

Personality Compatibility


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