Sue Sajewicz

Pioneer
DISC Type : dis

Head of Merchandising and Strategy at THE WRKSHP

United States

Overview

Sue is the Founder and Principal of THE WRKSHP, a retail strategy company with over 20 years of experience. She specializes in creating private label merchandise for major fitness brands like Peloton and Orange Theory Fitness. A former Wal-Mart merchant, she is now actively integrating AI into her work, having recently earned multiple Google AI certifications.

Outside of work, Sue is a mother and a self-described "4X Fantasy Champ. " A Boston native, she is a passionate supporter of the University of Florida Gators and the New England Patriots. Her interests also include esports and fashion technology.

Unique fact: Sue carved out a specific market niche helping fitness studios and gyms develop their own branded products to create new revenue streams.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Fitness Brand Merchandising
As Founder of THE WRKSHP, she specializes in creating private label product lines for major fitness brands like Peloton and Corepower Yoga.
AI in Retail
Recently obtained multiple Google AI certifications and is actively exploring how to apply these new tools to merchandising and retail.
Female Entrepreneurship
She is a founder and a member of professional groups that support female business owners, including the Female Founder Collective.

Media Appearances

Sue has no verified media appearances

Work History

Head of Merchandising and Strategy at THE WRKSHP
Business Development and Sales Leader at Gotham Sales LLC
Divisional Merchandise Manager at Lester's
Divisional Vice President at Amerex Group
Director of Merchandising at Breaking Waves International

Education

Education details unavailable from University of Florida

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Mid-senior Designation : Head of Merchandising and Strategy at THE WRKSHP
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sue

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They are generally fast movers and can take quick decisions
  • Can Sue take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sue

Personality Compatibility


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