Sujay Gk

Examiner
DISC Type : cs

Head of Marketing at Hashtag Steel

Tamil Nadu, India

Overview

Sujay is a seasoned marketing leader with over 14 years of experience, currently serving as the Head of Marketing at Hashtag Steel. He specializes in driving brand visibility and market share using a mix of creative and data-driven strategies. Colleagues describe him as a dynamic and supportive mentor.

Beyond his professional life, Sujay is passionate about photography and continuous learning, which he pursues through travel. This interest in creative expression and exploration complements his innovative approach to building marketing narratives and connecting with audiences on a deeper level.

He is currently driving the marketing for Hashtag Steel, which he has described as the "first-ever steel e-marketplace. "

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Authentic Branding
Believes branding is about building deep connections and earning trust, not just being the loudest voice in the market.
AI in Creativity
Shares content on the impact of AI on marketing, questioning its role and emphasizing the need for genuine, human-sounding communication.
Marketplace Innovation
Focused on the unique challenge of achieving market acceptance for the first e-marketplace in the steel industry.

Media Appearances

Sujay has no verified media appearances

Work History

5-2023
Head of Marketing at Hashtag Steel
10-2013 - 5-2023
Head of Marketing at GlobalWide Media
4-2013 - 9-2013
Marketing Specialist at MRF Tyres Private Limited

Education

Education details unavailable from Loyola Institute Of Business Administration

More Information

Social Presence :

Prographics :

Exp : 12 Location : Tamil Nadu, India Job Level : Mid-senior Designation : Head of Marketing at Hashtag Steel
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Insights For Selling To Sujay

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sujay is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sujay

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sujay move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sujay take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sujay

Personality Compatibility


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