Sula Martins in

Sula Martins

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Head of Ecommerce (Global) at Alexander McQueen
📍 London, England, United Kingdom

Sula Martins is the Head of Global Ecommerce at Alexander McQueen, where she leads digital strategy. With an MSc in International Marketing from Birkbeck, University of London, she excels in driving cross-market campaigns for global brands, leveraging a deep expertise in performance marketing, search advertising, and media strategy.

Her foundational passion for content creation, which began with her degree in Social Communications & Journalism, continues to inform her marketing approach. This interest in media is also reflected in her previous experience at The Walt Disney Company and her professional focus on digital engagement.

She successfully transitioned from a communications and journalism background into leading global ecommerce for a major luxury fashion brand.

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Current Role
Head of Ecommerce (Global)
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Sula cares about

Global Ecommerce
Currently leads the global ecommerce division for Alexander McQueen and has extensive experience running cross-market campaigns for international brands.
Performance Marketing
Held multiple senior performance marketing roles, with stated skills in search advertising, CRM, multi-channel marketing, and budget management.
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Career

Work history

11-2023
Head of Ecommerce (Global)
Alexander McQueen
1-2022 - 11-2023
Senior Performance Marketing Manager (Global)
Alexander McQueen
8-2019 - 1-2022
Global, Performance Marketing Manager
Alexander McQueen
9-2017 - 8-2019
SEO | Search & Performance | Digital Marketing EMEA
The Walt Disney Company
12-2015 - 8-2017
Sr. Manager | SEO & Content | Digital Marketing
IPG Mediabrands
In the press

Media appearances

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Education
2013 - 2014
Msc
Birkbeck, University of London
2008 - 2009
Business/Corporate Communications
Universidade Candido Mendes
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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