Sula Martins

Inquirer
DISC Type : cd

Head of Ecommerce (Global) at Alexander McQueen

London, England, United Kingdom

Overview

Sula Martins is the Head of Global Ecommerce at Alexander McQueen, where she leads digital strategy. With an MSc in International Marketing from Birkbeck, University of London, she excels in driving cross-market campaigns for global brands, leveraging a deep expertise in performance marketing, search advertising, and media strategy.

Her foundational passion for content creation, which began with her degree in Social Communications & Journalism, continues to inform her marketing approach. This interest in media is also reflected in her previous experience at The Walt Disney Company and her professional focus on digital engagement.

She successfully transitioned from a communications and journalism background into leading global ecommerce for a major luxury fashion brand.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Global Ecommerce
Currently leads the global ecommerce division for Alexander McQueen and has extensive experience running cross-market campaigns for international brands.
Performance Marketing
Held multiple senior performance marketing roles, with stated skills in search advertising, CRM, multi-channel marketing, and budget management.
Luxury Fashion Tech
[Predicted] Her role at the intersection of ecommerce and a major luxury brand like Alexander McQueen suggests a focus on technology's role in high-end retail.

Media Appearances

Sula has no verified media appearances

Work History

11-2023
Head of Ecommerce (Global) at Alexander McQueen
1-2022 - 11-2023
Senior Performance Marketing Manager (Global) at Alexander McQueen
8-2019 - 1-2022
Global, Performance Marketing Manager at Alexander McQueen
9-2017 - 8-2019
SEO | Search & Performance | Digital Marketing EMEA at The Walt Disney Company
12-2015 - 8-2017
Sr. Manager | SEO & Content | Digital Marketing at IPG Mediabrands

Education

2013 - 2014
Msc from Birkbeck, University of London
2008 - 2009
Business/Corporate Communications from Universidade Candido Mendes

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Head of Ecommerce (Global) at Alexander McQueen
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Insights For Selling To Sula

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sula is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sula

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sula move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sula take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sula

Personality Compatibility


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