Sula Martins is the Head of Global Ecommerce at Alexander McQueen, where she leads digital strategy. With an MSc in International Marketing from Birkbeck, University of London, she excels in driving cross-market campaigns for global brands, leveraging a deep expertise in performance marketing, search advertising, and media strategy.
Her foundational passion for content creation, which began with her degree in Social Communications & Journalism, continues to inform her marketing approach. This interest in media is also reflected in her previous experience at The Walt Disney Company and her professional focus on digital engagement.
She successfully transitioned from a communications and journalism background into leading global ecommerce for a major luxury fashion brand.
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