Sumeet Singh

Pioneer
DISC Type : sid

Group Chief Marketing Officer at Info Edge India Ltd

Noida, Uttar Pradesh, India

Overview

Sumeet Singh is the Group Chief Marketing Officer at Info Edge, steering strategy for major brands like Naukri. com and Jeevansathi. com. Her career includes founding the Delhi chapter of The Indus Entrepreneurs (TiE) and helping draft state IT policies. She holds a BBA from Guru Nanak Dev University and an MBA from Pune University.

Outside of her corporate role, she practices gratitude and optimism as a core philosophy for navigating lifes challenges. Sumeet follows several stand-up comedians and influencers, partly for personal enjoyment and partly to inform marketing strategies for brands like Jeevansathi.

Unique fact: Before her marketing career, she served on the IT advisory committees for multiple state governments.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Content & Humor Marketing
Frequently discusses using humor, cultural trends, and storytelling in marketing, notably for the iconic "Hari Sadu" campaign and recent viral activations for Info Edge brands.
Marketing to Gen Z
Speaks about adapting marketing strategies for younger audiences, particularly on digital platforms like Instagram, and how their consumer behavior is changing the industry.
AI in Marketing
Views AI as a critical enabler for enhancing productivity and creativity in marketing teams, allowing them to deliver more with less.

Media Appearances

Why Gen Z Is Redefining Marketing | ft. Sumeet Singh CMO at Info Edge India Ltd. Featured in YouTube

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Business Insights With Sumeet Singh, CMO Of Info Edge India Ltd. Featured in YouTube

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What Keeps a Legacy Brand Relevant? – Sumeet Singh, Group CMO at Info Edge India Ltd. Featured in Facebook (MarketingMind.in)

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Work History

7-2005
Group Chief Marketing Officer at Info Edge India Ltd
VP-Marketing & Corporate Communication at Info Edge India Ltd
VP Marketing & Corporate Communication at Infoedge Inc.
2-2001 - 7-2005
Executive Director at The Indus Entrepreneurs- Delhi
11-1999 - 1-2001
Deputy Director at CII

Education

1995 - 1997
Education details unavailable from Savitribai Phule Pune University
1991 - 1994
BBA from Guru Nanak Dev University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Noida, Uttar Pradesh, India Job Level : Leadership Designation : Group Chief Marketing Officer at Info Edge India Ltd
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Insights For Selling To Sumeet

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sumeet is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sumeet

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sumeet move?

  • They are generally fast movers and can take quick decisions
  • Can Sumeet take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sumeet

Personality Compatibility


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