Sun Yang

Critic
DISC Type : C

CEO | Co-Founder at Farmkit

San Diego, California, United States, South Korea

Overview

Sun Yang is the CEO and Co-founder of Farmkit, a company specializing in Taste Intelligence for food e-commerce. With over 15 years in the AI, robotics, and IT sectors for companies like Hyundai and Oracle, he has extensive experience in high-tech business. He holds an MBA from the University of Minnesota.

He was the product manager for the HCR-5, the first collaborative robot developed in Korea, during his tenure at Hanwha Group.

Personality Overview

Precise

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in FoodTech
As co-founder of Farmkit, he is developing a food ontology-based, hyper-personalized recommendation engine called TasteQ for the food e-commerce industry.
SaaS for E-commerce
His company provides its recommendation engine as a SaaS solution, and he actively seeks to connect with Shopify partners and other SaaS innovators at industry events.
Robotics & Automation
He has a deep background in the field, having served as a Robot Business Strategy Manager at Hyundai and a Product Manager for collaborative robots at Hanwha.

Media Appearances

Sun has no verified media appearances

Work History

1-2020
CEO | Co-Founder at Farmkit
10-2017 - 6-2019
Robot Business Strategy Planning Manager, Strategy & Technology Division at Hyundai Motor Company
7-2014 - 10-2017
Product Manager - Collaborative Robots at Hanwha Group
2-2013 - 5-2014
Senior Student Marketing Associate at University of Minnesota
1-2008 - 2-2012
Campaign Program Manager at Oracle

Education

2012 - 2014
Master of Business Administration (MBA) from UMN Carlson School of Management
3-2001 - 2-2008
Bachelor of Engineering - BE from Yonsei University

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego, California, United States, South Korea Job Level : Leadership Designation : CEO | Co-Founder at Farmkit
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Insights For Selling To Sun

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sun is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sun

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sun move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sun take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sun

Personality Compatibility


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