Sunil Luthra

Inquirer
DISC Type : dc

Vice President & Chief Operating Officer at Borsheims

Omaha, Nebraska, United States

Overview

As Chief Operating Officer at Borsheims, Sunil Luthra leverages over 18 years of executive experience to lead operational management and strategic execution. He has a history of driving innovation through technology, notably implementing a new ERP system. He holds a Bachelor of Science from the University of Nebraska at Omaha.

Originally from New Delhi, India, Sunil now resides in Omaha with his wife and three children. He is a recognized leader within his industry, extending his expertise beyond his primary role to foster collaboration among peers.

Unique fact: Sunil co-founded and serves as the co-chairman of the Adaptive Jewelry Users Group, an organization for retail jewelers.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Enterprise Tech Strategy
He has led significant digital transformations, including implementing a SaaS ERP solution (Microsoft Dynamics 365) to streamline operations and enhance data security.
Retail Operations
As COO, he oversees a wide range of operational teams including IT, security, customer service, shipping, and facilities.
Jewelry Industry Collaboration
Co-founded the Adaptive Jewelry Users Group, showing a commitment to sharing knowledge and advancing technology within the jewelry retail sector.

Media Appearances

Borsheims Promotes Luthra To Tech, Security Head. Featured in JCK Online

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Borsheims Promotes Two Executives, Including Sunil Luthra to Vice President & Chief Operating Officer. Featured in JCK Online

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Work History

3-2023
Vice President & Chief Operating Officer at Borsheims
10-2021
Co-Chairman/Co-Founder at Adaptive Jewelry Users Group, Inc.
3-2021 - 3-2023
Vice President, Technology & Security at Borsheims
5-2010 - 3-2021
Director, Information Technology at Borsheims
3-2006 - 5-2010
Director, Information Technology at Hooper Holmes, Inc.

Education

Bachelors of Science from University of Nebraska at Omaha
High School from Millard North High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Omaha, Nebraska, United States Job Level : Leadership Designation : Vice President & Chief Operating Officer at Borsheims
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Insights For Selling To Sunil

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunil is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sunil

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sunil move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sunil take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sunil

Personality Compatibility


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